Small farmers are a valuable part of today’s local food economies and we, like Plenty, believe they always will be.
You probably know by now the market demand for local food is growing rapidly and cannot possibly be served by one type of farm.
The fact is, the vast majority of fresh produce is still grown in California or outside of the country and trucked thousands of miles across the country.
This centralized, grown-for-trucks model has concerned our team from the beginning because we know people love fresher, higher quality food grown by people they trust.
Joining with Plenty enables us to run faster towards our vision of better food for everyone, while working alongside local growers to build a better food system.
We’re excited for the road ahead and look forward to joining with you to ensure more people eat better food.